Whether it’s a social media post, a road show or just a plain Print advertisement, good marketing is one of the most crucial components for Business success. In this era of rapid technological changes, to be effective, a marketer has to evolve continuously. An MBA in Marketing Management helps the candidate to gain the necessary skills for this evolution
Marketing is a process by which a product or service is introduced and promoted to potential customers. The overall marketing umbrella covers advertising, public relations, promotions and sales. This MBA programme in Marketing Management deals with fundamental approaches to understanding customers and markets, market segments, competitors and portfolios of product and services offering, contemporary market research, consumer behaviour, integrated marketing communications, product management, strategic brand management, customer relationship management, etc.
MBA in Marketing
We at MBA@MBA@IICMR, create effective would-be marketing professionals at the workplace, facilitating application of theory in real case scenarios. Students will grasp the main elements of marketing strategy through such case studies, gaining the ability to apply those strategies in complex market environments.
At MBA@IICMR, special focus is also given on student’s exposure to latest platforms like e-Commerce and Social Media.
In the arena of global workplace, a Marketing management graduate can excel not only with the ability to envisage and implement sophisticated strategies, but also with ability to undertake teamwork. At MBA@IICMR , we give special focus on a candidates ability to develop as a team player, Working with classmates from diverse backgrounds and cultures, and integrating CSR values and communications technology, guarantees that you'll emerge well-prepared for the arena of international business.
For specialization in Marketing Management, here’s a broad overview of marketing theory and practice.
Contemporary Marketing Research
MBA students will be given a comprehensive introduction to marketing research - key concepts, processes, and techniques, and will learn their real-time applications. Knowledge on research methods, research design, issues related to conducting marketing research, qualitative and quantitative data analysis, and methods of evaluation of research data to make decisions, will enable students to both implement and evaluate marketing research during their professional careers. Students will gain a deep insight of the subject and its significance for a business enterprise - whether a start-up or an established company. In an organization, a Market Research Analyst is expected to translate a marketing problem into a feasible research question. The answers to the research done will decide the future course of any marketing activity.
Today’s world economy is characterized as a service economy. Services can be defined as activities, benefits, and satisfaction which are offered as a sale; and after the sale of goods. Service Marketing is no more about Hospitality and Tourism; it’s a primary component that goes along with the sale of any goods. Services Marketing course will focus on various frameworks for understanding service marketing and management, service marketing mix, Gaps model of service quality, identifying and diagnosing key issues in service delivery. Students will get acquainted with various tools such as the service quality gaps audit, the service blueprint, the service guarantee etc.
Sales and Distribution Management
Any organization exists for its customers and tracing the behavioral pattern of any customer is of prime importance.It’s a study of how people make decisions about what they want, their different needs, and what factors contribute in helping them chose what to buy, in regards to a product, service, or company. It is imperative to understand the behavior of potential customers towards a new product or service. It helps companies identify the unmet opportunities.
One of the most important divisions of any organization is Sales, the reason being that’s the profit center of an enterprise. It’s the most respected of all the functions and is equally demanding. People in Sales are a dynamic power of a country’s economy. Students who chose Sales as their career will have autonomy and freedom to take action. They will be exposed to challenges and new learning which will make their job multifaceted. Salespeople grow the fastest in an organization and receive the maximum financial rewards.
Integrated Marketing Communication
It’s a concept that deals with all forms of communication and messages which are linked together so that they work in harmony. IMC is one of the Ps of Marketing, i.e. Promotion. It is all about integration of all promotional tools to make sure message communicated is same and it does a brand recall for customers. In an organization, IMC activities are taken care by Marketing Communication department. Marcom’s communications are wrapped around customers which helps them perceive about the brand, product and various stages of the buying process.
In today’s era use of digital platforms like Facebook, Twitter, Instagram, Emails etc. have become an intrinsic part of every person’s life. Right from personal use to professional use, people make extensive use of digital space to keep their lives updated and networked. India is the second largest country with over 462 million internet users. This massive internet population has given an opportunity to business owners to network with potential customers. This has helped many enterprises to tap the consumer’s behavior and preferences and plan their business moves accordingly. Understanding the need of the hour, we during our MBA Programme, offer Digital Marketing Certification which covers Search engine Optimization, Google Adwords, Website Development, Social Media Marketing etc.